
This is marketing
SETH GODIN
#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising.Seth Godin has taught and inspired millions of entrepreneurs, marketer...
#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising.Seth Godin has taught and inspired millions of entrepreneurs, marketer...
____________________________Why are self-confident ignoramuses so often believed?Why are thoughtful experts so often given the cold shoulder? And why do apparently irrelevant details such as a person'...
Explore the power of the underdog in Malcolm Gladwell's dazzling examination of success, motivation, and the role of adversity in shaping our lives.Three thousand years ago on a battlefield in ancient...
No one is born to lead. This is the idea at the heart of this thoughtful book on leadership. Popular culture feeds us images of the square-jawed, strong-armed leader - charismatic, powerful, decisive ...
How would you like to get business startup advice straight from the man who co-founded Global Entrepreneurship Week and StartUp America? Well now you can. Carl Schramm, the man described by The Econom...
The practical guide that gives you the skills to succeed at managing peopleDK's Essential Managers series contains the know-how you need to be a more effective manager and hone your management style.F...
Elon Musk is the ultimate Wavemaker. The founder of SpaceX, Tesla and PayPal, Musk refuses to drift on the waves of innovation, and instead creates waves on his own. In Musk Mania, Hans van der Loo an...
*** Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year ***It's time to do things differently. Trust your team. Be radically honest. And never, ever try to please your boss.T...
Napoleon Hill, America's most beloved motivational author, devoted 25 years to finding out how the wealthy became that way. After interviewing over 500 of the most affluent men and women of his time, ...
Think and grow rich is the most important financial book ever written. Napoleon Hill researched more than forty millionaires to find out what made them the men that they were. In this book he imparts ...
"Unleashed is worth an afternoon of your time, whether or not you are already a leader. It is sparkily written and personal, drawing on the experiences of co-authors (and spouses) Frei and Morriss."- ...
Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - ...
John Maxwell, America's #1 leadership authority, has mastered the art of asking questions, using them to learn and grow, connect with people, challenge himself, improve his team, and develop better id...
'An engrossing story of audacious entrepreneurism' -- Charles Duhigg'Captures the remarkable journey of Airbnb exceedingly well' -- Reid Hoffman'fast paced, fun dive into one of the seminal firms of o...
WINNER OF THE 2019 MADAME DE STAEL PRIZE AND THE 2018 LEONTIEF PRIZE FOR ADVANCING THE FRONTIERS OF ECONOMIC THOUGHT SHORTLISTED FOR THE FT & MCKINSEY BUSINESS BOOK OF THE YEAR 2018Who really creates ...
The classic playbook that will transform your approach to workFrom the founders of the trailblazing software company Basecamp, here is a different kind of business book - one that explores a new reali...