Ekonomi / Economy

Marketing by the numbers

27.00 € Mungon ne stok

With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Market ing by the Numbers shows readers how...

Më Njofto

Capital in the twenty first century paperback

22.00 € Mungon ne stok

A New York Times #1 Bestseller An Amazon #1 Bestseller A Wall Street Journal #1 Bestseller A USA Today Bestseller A Sunday Times BestsellerWinner of the Financial Times and McKinsey Business Book of t...

Më Njofto

Digital renaissance

28.60 € Mungon ne stok

How digital technology is upending the traditional creative industries-and why that might be a good thingThe digital revolution poses a mortal threat to the major creative industries-music, publishing...

Më Njofto

Online marketing a customer led approach

67.00 € Mungon ne stok

Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is de...

Më Njofto

Marketing management

68.80 €

Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as th...

Future of capitalism

12.90 € Mungon ne stok

*FEATURED IN BILL GATES'S 2019 SUMMER READING RECOMMENDATIONS* 'This is a beautifully written and important book. Read it' Martin Wolf, Financial TimesFrom world-renowned economist Paul Collier, a can...

Më Njofto


34.90 €

Within management thinking, behaviours have become repetitive, and organizational performance is stagnant or declining. We need to engage with each other as individuals. The author proposes new ways o...

How to be a capitalist without capital

12.90 € Mungon ne stok

You don't need to be university educated, have money, be creative, or even have an idea to get rich. You just need to be willing to break the rules.How to be a Capitalist Without Any Capital will teac...

Më Njofto

The ascent of money niall ferguson

14.30 € Mungon ne stok

Bread, cash, dosh, dough, loot. Call if what you like, it matters now more than ever. In The Ascent of Money, Niall Ferguson shows that financial history is the back-story to all history.Fromthe banki...

Më Njofto

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